UNCAF
From benchwarmer to starter.
WHAT WE DID
Art Direction
Branding
3D & Motion
℗2024
Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion
℗2023
THE BRIEF
How do you give a football organization a new identity when it’s been operating in the shadow of CONCACAF and FIFA?
THE IDEA
UNCAF, as the premier football organization in Central America, plays a crucial role. It represents the region's diverse football associations, organizing tournaments, competitions, and developing young talent. Its primary goal is to elevate the standard and quality of the game among all its affiliates—a mission of significant importance in the football landscape of Central America.
THE BRIEF
For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.
THE IDEA
Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.
Operating under the shadow of CONCACAF and FIFA, UNCAF lost its shine. As a silent player with a significant role, it became clear that a new visual identity was not just a desire, but a necessity. It was a crucial step for UNCAF to come back fresh at halftime, ready to regain its relevance and appeal before finding itself playing offside and on injury time.
CREATIVE DIRECTION
Alfredo Enciso
GRAPHIC DESIGN
Jorge Espinoza
3D & MOTION
Alejandro Royo
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO