BESESAKA
The real strength isn’t in your fists
WHAT WE DID
Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion
℗2023
Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion
℗2023
THE BRIEF
How do we turn boxing into a tool for hope, discipline, and change?
THE IDEA
In the heart of Ghana’s toughest neighborhoods, where opportunity feels like a distant dream, Besesaka steps into the ring—not just to teach kids how to throw a punch, but to show them how to fight for something bigger. More than a boxing program, Besesaka is about discipline, strength, and consistency, shaping young fighters who can take on life’s real battles.
THE BRIEF
For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.
THE IDEA
Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.
Through the sport’s rigorous training, these kids learn to channel their energy into something powerful: a mindset that refuses to settle, that pushes past limits, that aims higher than the circumstances they were born into. It’s not just about footwork and jabs; it’s about giving them a vision beyond their surroundings, a future built on perseverance rather than the struggles of their communities.
The brand reflects this fighting spirit—raw, resilient, and full of movement. The identity carries the grit of the streets and the ambition of the ring, proving that real strength isn’t just in your fists, but in your will to rise above. Besesaka doesn’t just train young boxers—it builds champions in and out of the ring.
CREATIVE DIRECTION
Alfredo Enciso
GRAPHIC DESIGN
Jorge Espinoza
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO