Earthy yet ethereal

Art Direction
Branding
Ilustration

℗2023

Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion

℗2023

THE BRIEF

How do you brand a residential development in Mérida, Yucatán, that feels less like a neighborhood and more like the gateway to something mythical?

THE IDEA

Madreceiba isn’t just a place to live—it’s an entrance to another dimension. A residential development built in one of Mérida’s most privileged areas, surrounded by lush nature and an almost otherworldly serenity. The concept was clear: The threshold to a magical dimension—a space where ancestral mysticism meets modern comfort, creating a conscious, harmonious way of living.

THE BRIEF

For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.

THE IDEA

Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.