MULTIMONEY
Mo money, no problems
WHAT WE DID
WHAT WE DID
Branding
Icon Systems
Art Direction
Ilustration
℗2022
Branding
Icon Systems
Art Direction
Ilustration
℗2022
THE BRIEF
We need to make people aware of all of our capacities and how they can positive impact their financial life. Can you help us look less of a brick and mortar traditional bank?
THE IDEA
The reputation of the banking and finance industry is of utmost importance, yet in many cases, firms do not live up to their own standards and initiatives. Imagine if we could synchronize the language of our branding and services on this occasion.
THE BRIEF
We need to make people aware of all of our capacities and how they can positive impact their financial life. Can you help us look less of a brick and mortar traditional bank?
THE IDEA
The reputation of the banking and finance industry is of utmost importance, yet in many cases, firms do not live up to their own standards and initiatives. Imagine if we could synchronize the language of our branding and services on this occasion.
Moved by the goal of creating products and services that will make people achieve their financial aspirations, Multimoney is a digital financial services platform that gives you complete control of your hard-earned money, savings, and even a place to exchange coins with your crypto bros.
As the best interest-paying financial entity in the Central American region, Multimoney sought a rebranding that could bring growing returns, with new customers and a stronger position in the local banking industry.
A rebranding of a financial institution makes everyone nervous, from the CEO and the Marketing director down to the customers who run in hordes to the closest ATM to withdraw their money. Luckily, that wasn't the case for Multimoney.
CREATIVE DIRECTION
Bruno Campos
ART DIRECTION
Alfredo Enciso
GRAPHIC DESIGN
Marcelo Jiménez
ART DIRECTION
Bruno Campos
Marcelo Jiménez
GRAPHIC DESIGN
Marcelo Jiménez