MOMOTO
A taste of the unexpected
WHAT WE DID
Art Direction
Branding
Packaging
Ilustration
℗2022
Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion
℗2023
THE BRIEF
Can you create a brand for a dumpling restaurant that’s as bold and adventurous as its fusion flavors?
THE IDEA
Welcome to MOMOTO—a dumpling joint with the perfect blend of Asian cuisine and Latin American flair, where creativity meets authenticity with every bite. This is no ordinary restaurant; each week, the menu transforms with new dumplings, fresh sauces, and a culinary twist that’ll make your taste buds do a happy dance.
THE BRIEF
For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.
THE IDEA
Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.
When it came to branding, we didn’t just want a logo; we wanted a bold attitude. Think simple, strong lines and a color palette as striking as the flavors: red and orange, black, and white. MOMOTO’s personality is curious, creative, and unapologetically honest—just like the dumplings themselves. The design takes inspiration from the clean lines of Asian culture, with a sharp, modern twist that brings a touch of edge and excitement to the table.
This isn’t your typical dumpling spot. This is MOMOTO—a brand that’s just as adventurous as the flavors they serve. It’s daring, it’s bold, and it’s here to give you a taste of the unexpected. No compromises, just great food and a personality to match.
CREATIVE DIRECTION
Bruno Campos
ART DIRECTION & GRAPHIC DESIGN
Marcelo Jiménez
3D & MOTION
Alejandro Royo
ILLUSTRATION
Marcelo Jiménez
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO