THE CIGAR MARKET

One puff at a time

WHAT WE DID

Art Direction
Branding
Packaging Systems
3D & Motion

℗2023

Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion

℗2023

THE BRIEF

After over two decades in premium cigar production and distribution, we are ready to launch our own retail store. This new location will allow us to connect with our customers and enhance their cigar experience. Can you help us build a brand identity that represents exclusivity and knowledge in the industry?

THE IDEA

Enjoying a cigar is a matter of luxury and time. The luxury of having time to sit and enjoy your cigar, one puff at a time, to uncover the unique tastes in those carefully dried leaves. It’s a luxury that transcends time.

THE BRIEF

For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.

THE IDEA

Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.

Cigars are one of those items that whether you smoke it or not, makes you look cool, confident and somehow more attractive, and it might be all smoke and mirrors but for those who are 'Cigar Aficionados', cigars are more than just a cool accessory they are their way of living.

Located in Geneva's Airport, the store features a wide range of handpicked selection of premium and Cuban cigars. If you are into smoking, The Cigar Market is where you want to land every time you get on a plane. A space reserved for those who enjoy the exclusiveness and ostentatious lifestyle of cigar smoking. A place that holds no interest on appealing to the masses but to those who understand that cigar smoking is reserved for those who savor life.