Clean lines & beach vibes

WHAT WE DID

WHAT WE DID

Naming
Art Direction
Branding
Ilustration

℗2023

Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion

℗2023

THE BRIEF

How to brand a bold residential building in Playa del Carmen with Mid-Century Modern design and making sure it’s as fresh as a sea breeze?

THE IDEA

Sonni is a residential building in Playa del Carmen where clean lines meet beach vibes and nature takes the lead. Inspired by Mid-Century Modern design, it’s all about simplicity, natural materials, and spaces that make you want to kick back and relax.

THE BRIEF

For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.

THE IDEA

Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.