BAD MOUTH
Better than kissing
WHAT WE DID
WHAT WE DID
Brand Strategy
Art Direction
Branding
Packaging
3D & Motion
℗2023
Brand Strategy
Art Direction
Branding
Packaging
3D & Motion
℗2024
THE BRIEF
Can you make a candy brand that's as bold as it is delicious, with a low-sugar twist?
THE IDEA
Bad Mouth isn’t here to play nice. It’s for the rebels, the rule-breakers, and those who crave a bold, unapologetic sweetness—without the sugar crash. Introducing a line of candies with 92% less sugar, no sugar alcohols, and a healthy dose of Vitamin C. But here’s the kicker: they taste just as good, if not better, than the candy you grew up with.
THE BRIEF
Can you make a candy brand that's as bold as it is delicious, with a low-sugar twist?
THE IDEA
Bad Mouth isn’t here to play nice. It’s for the rebels, the rule-breakers, and those who crave a bold, unapologetic sweetness—without the sugar crash. Introducing a line of candies with 92% less sugar, no sugar alcohols, and a healthy dose of Vitamin C. But here’s the kicker: they taste just as good, if not better, than the candy you grew up with.
The key to Bad Mouth’s branding? It’s all about attitude. This isn’t your grandma’s candy; it’s the wild, unruly version of sweetness, with flavors that speak louder than the average candy bar and a personality that refuses to conform. Punchy colors, witty phrases, and a logo that pops just as much as the candy itself. Bad Mouth was designed to be as unforgettable as the first candy you snuck behind your mom’s back, with no apologies and no compromises.
CREATIVE DIRECTION
Alfredo Enciso, Bruno Campos
ART DIRECTION
Marcelo Jiménez, Alfredo Enciso
GRAPHIC DESIGN
Daniela Rojas
VERBAL IDENTITY
Bruno Campos
3D & MOTION
Alejandro Royo
PUPILA