BAD MOUTH

Better than kissing

WHAT WE DID

Brand Strategy
Art Direction
Branding
Packaging
3D & Motion

℗2023

Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion

℗2023

THE BRIEF

Can you make a candy brand that's as bold as it is delicious, with a low-sugar twist?

THE IDEA

Bad Mouth isn’t here to play nice. It’s for the rebels, the rule-breakers, and those who crave a bold, unapologetic sweetness—without the sugar crash. Introducing a line of candies with 92% less sugar, no sugar alcohols, and a healthy dose of Vitamin C. But here’s the kicker: they taste just as good, if not better, than the candy you grew up with.

THE BRIEF

For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.

THE IDEA

Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.

The key to Bad Mouth’s branding? It’s all about attitude. This isn’t your grandma’s candy; it’s the wild, unruly version of sweetness, with flavors that speak louder than the average candy bar and a personality that refuses to conform. Punchy colors, witty phrases, and a logo that pops just as much as the candy itself. Bad Mouth was designed to be as unforgettable as the first candy you snuck behind your mom’s back, with no apologies and no compromises.