Clínica Bíblica
The new face of health
WHAT WE DID
WHAT WE DID
Brand Strategy
Art Direction
Branding
Ilustration
Motion
℗2023
Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion
℗2023
THE BRIEF
How do you redesign the brand of the best hospital in Central America for its 95th anniversary—without losing its warmth and human touch?
THE IDEA
Clínica Bíblica has been the best hospital in the region for 95 years. But, while their medical excellence was unmatched, their brand was stuck in the past. The logo had zero personality, the name was a mouthful, and it didn’t capture the warmth and care that the hospital provides. It was time for a transformation.
THE BRIEF
For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.
THE IDEA
Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.
To make sure the new look reflected the hospital’s core values, we reimagined the brand with a key focus: human connection. We used the nurse as the main icon in the logo, symbolizing the care and attention that Clínica Bíblica’s team is known for. Nurses are the heart of healthcare, and by making them the face of the brand, we infused the logo with a human and warm appeal.
We also shortened the name for a more streamlined and approachable feel, while giving the logo the modern, professional look the hospital deserved. The new identity embodies Clínica Bíblica’s history of excellence and its commitment to providing personalized, compassionate care.
This wasn’t just about creating a fresh look—it was about making sure that every patient feels the same care in the brand as they do when they walk through the hospital doors.
CREATIVE DIRECTION
Bruno Campos
ART DIRECTION & GRAPHIC DESIGN
Marcelo Jiménez
3D & MOTION
Alejandro Royo
ILLUSTRATION
Marcelo Jiménez
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO