AMANA

Open your mouth to interpretation

WHAT WE DID

Art Direction
Branding
Ilustration
Animation

℗2023

Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion

℗2023

Amana broke into the Costa Rican scene with their fine-dining proposal sans the uppity. Born out of pure passion and the vision of three young entrepreneurs, the restaurant has positioned itself among Barrio Escalante's most daring new restaurants.

Like the dent you left on your mother's new Martha Stewart frying pan, Amana is determined to leave a mark on the local and international cuisine, one full and joyous stomach after another.

THE BRIEF

For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.

THE IDEA

Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.

A brand created that takes inspiration from the Rorschach test illustrations. Figurative and abstract but always open to interpretations, the visual universe created around the brand reflects the curiosity, creativity, obsession, and painstaking relationship between a chef and his kitchen.