KUNE
Where life flows effortlessly
WHAT WE DID
Brand Strategy
Art Direction
Branding
Ilustration
℗2022
Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion
℗2023
THE BRIEF
How do you design a living space that feels like it grew straight out of the jungle?
THE IDEA
Tulum isn’t just a destination—it’s a mindset. KUNE is built on that philosophy, an invitation to step away from the rush, breathe in the wild air, and let nature set the rhythm. More than just a residential development, it’s a place where architecture and environment exist in perfect balance, where modern living embraces the raw beauty of the jungle.
THE BRIEF
For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.
THE IDEA
Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.
The brand reflects this harmony. Earthy textures, organic forms, and natural colors ground it in the elements—stone, wood, water, and air—while the logo symbolizes spiritual growth and deep-rooted connection. Every detail speaks to KUNE’s essence: a space where life flows effortlessly, where every moment is an opportunity to awaken the senses and rediscover wonder.
In a world that moves too fast, KUNE is a reminder to slow down, look around, and feel—because here, you’re not just living, you’re becoming.
CREATIVE DIRECTION
Bruno Campos
ART DIRECTION
Alfredo Enciso
GRAPHIC DESIGN
Daniela Rojas
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO