TOQO
Full potential in performance and life.
WHAT WE DID
Art Direction
Branding
Packaging
Lettering
Animation
℗2022
Brand Strategy
Art Direction
Branding
Packaging Systems
Lettering
Ilustration
3D & Motion
℗2023
THE BRIEF
Can you create a sportswear brand that inspires top performance without making it feel like a glorified “athleisure” line?
THE IDEA
TOQO is a sports and lifestyle brand based in Copenhagen, Denmark, driven by a value-oriented philosophy. The brand’s mission is clear: to highlight outstanding and purposeful athletes from all around the globe. They create sportswear and products that help athletes reach their fullest potential—both in performance and life.
THE BRIEF
For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.
THE IDEA
Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.
A great piece of gear won’t magically get you a new PR on Strava, but it can certainly serve as that extra bit of motivation to drag your sedentary self out of bed before the sun comes up. And even if the day doesn’t go as planned and your shoes stay untied, it’ll make sure you look like a top performer in your app’s profile picture.
TOQO’s branding fuses two powerful cultures: Japanese precision and Danish simplicity. By merging iconic elements from both, we created a unique identity that reflects the brand’s core values and mission—helping athletes push limits and redefine what’s possible.
CREATIVE DIRECTION
Alfredo Enciso
ART DIRECTION & GRAPHIC DESIGN
Matti Vandersee
MOTION DESIGN
Alejandro Royo
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO