SONNI
Clean lines & beach vibes
WHAT WE DID
WHAT WE DID
Naming
Art Direction
Branding
Ilustration
℗2023
Naming
Art Direction
Branding
Ilustration
℗2023
THE BRIEF
How to brand a bold residential building in Playa del Carmen with Mid-Century Modern design and making sure it’s as fresh as a sea breeze?
THE IDEA
Sonni is a residential building in Playa del Carmen where clean lines meet beach vibes and nature takes the lead. Inspired by Mid-Century Modern design, it’s all about simplicity, natural materials, and spaces that make you want to kick back and relax.
THE BRIEF
How to brand a bold residential building in Playa del Carmen with Mid-Century Modern design and making sure it’s as fresh as a sea breeze?
THE IDEA
Sonni is a residential building in Playa del Carmen where clean lines meet beach vibes and nature takes the lead. Inspired by Mid-Century Modern design, it’s all about simplicity, natural materials, and spaces that make you want to kick back and relax.
We gave the brand a dose of sunshine with vibrant pastel tones and shapes inspired by the local flora. The result? A brand that feels as fresh as an ocean breeze, as simple as sand between your toes, and as fun as a sunset cocktail. Because who says a home can’t be as lively as the place it’s built in?
CREATIVE DIRECTION
Bruno Campos
ART DIRECTION
Alfredo Enciso
GRAPHIC DESIGN & ILLUSTRATION
Andrea López
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO