
SENTINEL
The ever watchfull eye

WHAT WE DID
WHAT WE DID
WHAT WE DID
Brand Strategy
Art Direction
Branding
3D & Motion
â„—2023
Brand Strategy
Art Direction
Branding
3D & Motion
â„—2023
THE BRIEF
Can you craft a brand that embodies trust, security, and relentless vigilance—without making us look like a dystopian surveillance agency?
THE IDEA
With a client-oriented service, a strong working culture, and an unparalleled service disposition, Sentinel dedicates its expertise to fraud prevention and the reduction of money laundering in financial entities.
THE BRIEF
For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.
THE IDEA
Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.
THE BRIEF
Can you craft a brand that embodies trust, security, and relentless vigilance—without making us look like a dystopian surveillance agency?
THE IDEA
With a client-oriented service, a strong working culture, and an unparalleled service disposition, Sentinel dedicates its expertise to fraud prevention and the reduction of money laundering in financial entities.


Ubiquitous to the eye but more threatening than the bouncer who once denied you entry to the hottest bar in town, Sentinel keeps pace with an ever-evolving menace—one that constantly reinvents itself with more complex and intricate threats targeting banks, fintechs, payment methods, and insurance companies.



By leveraging the previous brand's legacy and its distinctive ballistic reticle design, the new identity embodies the organization’s ability to evolve continuously while maintaining a laser-sharp focus on cybersecurity.


CREATIVE DIRECTION
Bruno Campos
ART DIRECTION
Alfredo Enciso
GRAPHIC DESIGN
Jorge Espinoza
3D & MOTION
Alejandro Royo
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO