SENTINEL

The ever watchfull eye

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WHAT WE DID

WHAT WE DID

WHAT WE DID

Brand Strategy
Art Direction
Branding
3D & Motion

â„—2023

Brand Strategy
Art Direction
Branding
3D & Motion

â„—2023

THE BRIEF

Can you craft a brand that embodies trust, security, and relentless vigilance—without making us look like a dystopian surveillance agency?

THE IDEA

With a client-oriented service, a strong working culture, and an unparalleled service disposition, Sentinel dedicates its expertise to fraud prevention and the reduction of money laundering in financial entities.

THE BRIEF

For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.

THE IDEA

Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand. 

THE BRIEF

Can you craft a brand that embodies trust, security, and relentless vigilance—without making us look like a dystopian surveillance agency?

THE IDEA

With a client-oriented service, a strong working culture, and an unparalleled service disposition, Sentinel dedicates its expertise to fraud prevention and the reduction of money laundering in financial entities.

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Ubiquitous to the eye but more threatening than the bouncer who once denied you entry to the hottest bar in town, Sentinel keeps pace with an ever-evolving menace—one that constantly reinvents itself with more complex and intricate threats targeting banks, fintechs, payment methods, and insurance companies.

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By leveraging the previous brand's legacy and its distinctive ballistic reticle design, the new identity embodies the organization’s ability to evolve continuously while maintaining a laser-sharp focus on cybersecurity.

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CREATIVE DIRECTION
Bruno Campos 

ART DIRECTION
Alfredo Enciso

GRAPHIC DESIGN  
Jorge Espinoza

3D & MOTION
Alejandro Royo



Bo ROOSEVELT, SJO
11501 COSTA RICA

Bo ROOSEVELT, SJO
11501 COSTA RICA

Bo ROOSEVELT, SJO
11501 COSTA RICA

GET IN TOUCH
OJO@PUPILA.CO

GET IN TOUCH
OJO@PUPILA.CO

PUPILA.CO
©2022

PUPILA.CO
©2022