
KOPOK
A refuge to rest and escape

WHAT WE DID
WHAT WE DID
Art Direction
Branding
Lettering
3D
℗2023
Art Direction
Branding
Lettering
3D
℗2023
THE BRIEF
Help us make Kopok synonymous of good living and robust investment choice.
THE IDEA
Modern living disconnects us from our surroundings. We come back home seeking refuge to rest and escape, rather than a place where to reconnect and revitalize ourselves.
THE BRIEF
Help us make Kopok synonymous of good living and robust investment choice.
THE IDEA
Modern living disconnects us from our surroundings. We come back home seeking refuge to rest and escape, rather than a place where to reconnect and revitalize ourselves.



Playa del Carmen has seen a rise in demand for housing. Each year, dozens of new projects are built to capture the attention (and wallet) of those seduced by the sound of waves but unshaken by tsunami alerts. A preferred destination for long-term vacationists, digital nomads, and social media influencers that disrupt the daily living of the aforementioned individuals.



Kopok offers a blend of facilities and features that make it an attractive investment for those who appreciate leisure or work near the Caribbean coast of Mexico. It embraces the unique simplicity of the area while seamlessly integrating modern conveniences with natural surroundings. The brand draws inspiration from nature's beautiful flaws, the unfinished quality of raw materials, and, above all, the comforts of simple living.




CREATIVE DIRECTION
Bruno Campos
ART DIRECTION & GRAPHIC DESIGN
Marcelo Jiménez
3D & MOTION
Alejandro Royo
ILLUSTRATION
Marcelo Jiménez
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO