Cataratas y Leyendas

Cataratas y leyendas started with an architect’s passion for the outdoors, that passion turned to an obsession to document Costa Rica’s unexplored waterfalls. The result of that same obsession is this book.

Javier and his team of outdoor explorers had been documenting their weekend strolls for almost two years, traveling for hundreds of kilometers, walking deep inside Costa Rica’s untamable rainforest, either under a stubborn rain or a burning sun.

Turning all that visual documentation into a book was an easy decision, but since life ain’t good or easy, the team would have to endure one (or several) more challenges before they could see a printed version of their book as their hard-drive with all the videos and pictures went straight to hell! So they went back to all those magical places, re-took the pictures, and it was time for us to jump in.

There are traces of beer production all the way back to the Sumerian culture, that’s about 5,000 years ago. Ever since then, the popularity of this beverage has kept on growing. China alone consumes 112 billion 12 oz beers a year. Producing that amount of beers deviated us from flavor, and on a typical human behavior, we went from consuming commercially produced beer to going back to our garages and producing our own artisanal beer, why? Because it tastes way better! For the past 10 years, draft beer movements has been shaping, and good-tasting beer is again available to all of those willing to enjoy good and strong flavors.

For this specific project we have been researching our entire life. Like the princess that kisses hundreds of frogs to find her Prince Charming, the day our teeth took at bite of this tasty burger we knew we have found something special.

Is it easier for a designer to create a great brand if the project involves something he or she adores? We surely think so. If you still have doubts, ask Marcelo, he put up some 10 pounds of pure hamburger love on his already unfit body. Was it worthy? HELL YEAH! He will have to work hard on getting those extra pounds off his lazy ass, but his Meet logo is as visually delicious as any of the hamburgers he tasted while getting this brand done.

For this specific project we have been researching our entire life. Like the princess that kisses hundreds of frogs to find her Prince Charming, the day our teeth took at bite of this tasty burger we knew we have found something special.

Is it easier for a designer to create a great brand if the project involves something he or she adores? We surely think so. If you still have doubts, ask Marcelo, he put up some 10 pounds of pure hamburger love on his already unfit body. Was it worthy? HELL YEAH! He will have to work hard on getting those extra pounds off his lazy ass, but his Meet logo is as visually delicious as any of the hamburgers he tasted while getting this brand done.