Santa Lucía

Skincare
Branding, Packaging, Illustration, Art Direction & Photography
℗2021

To the vast majority of humans, age is something that doesn’t sit well. Luckily, some products such as Santa Lucía can help us slow down the aging process of our skin and body.

Inspired by the biodiversity of Costa Rica and her childhood among coffee plantations, Beatrice de la Roche came up with the idea of creating ​​Santa Lucía Skincare. A set of unique cosmetic products made from more than 30 natural ingredients. A return to her childhood days that revitalizes the skin with the rainforest’s pureness and the volcano’s energy.

Beatrice conveyed her inspiration to us, which brought us closer to her vision. Creativity emerged from this affinity with a unique brand, packaging, and a spectacular photo shoot.
 

ART DIRECTION
Alfredo Enciso, Bruno Campos, Matti Vandersee & Marcelo Jiménez

BRANDING 
Daniela Rojas

PHOTOGRAPHY
Mateos Muñoz

ILLUSTRATION
Marcelo Jiménez

PHOTOGRAPHY ART DIRECTION
Paz Ulloa