Pei

Fintech
Branding
℗2021

Pei was a digital payment platform that allowed users to pay their bills, transfer and request money. The year was 2021, the company had gained some traction, and they approached us to work together on their rebranding, which we gladly accepted.

We took inspiration from the efficiency of the service and application to develop a solid, happy, and colorful brand.

On the lighter side of events, it took us 730 days, a presidential election, and removing the application from the market to remind us that we haven’t yet shared the brand we developed.