JB's BURGER

JB's identity represents the cultural legacy of the American hamburger. A typographic brand loaded with modern and classic traits supported through simple elements portraying a nostalgic era when the word "artisanal" was exclusive for those woodworking or molding clay. 

A brand that looks simple, but the same as JB's burgers, it doesn't require a pound of meat, four different "special" sauces, a myriad of cheeses, and certainly not a knife crossing it from top to bottom.

JB's identity represents the cultural legacy of the American hamburger. A  typographic brand loaded with modern and classic traits supported through simple elements portraying a nostalgic era when the word "artisanal" was exclusive for those woodworking or molding clay. 

A brand that looks simple, but the same as JB's burgers, it doesn't require a pound of meat, four different "special" sauces, a myriad of cheeses, and certainly not a knife crossing it from top to bottom.