FCRF
Costa Rican Football Federation
Branding
℗
A redesign is never an easy task. Most of the time, the original brand comes with a lot of emotional baggage, which was the same situation we found while redesigning Costa Rica’s National Team brand. However, we didn’t expect their baggage to be ten times bigger.
Like many other Latin American countries, football is of massive relevance for the Ticos and their happiness. We’ve been pursuing this project for ages. Once the opportunity became available, it was time to grab it by the footballs, so we did.
The proposed brand takes inspiration from two of Costa Rica’s most recognizable and iconic national symbols, the National Emblem and the National Flag. The new visual interpretation of the shield brings a more contemporary look and a more substantial meaning.
Additionally, we needed to find a way to separate the National Football Federation's brand from the National Team’s. Sounds pretty obvious; still, for some reason, no one thought about it that way in the past 30+ years.
The proposed brand takes inspiration from two of Costa Rica’s most recognizable and iconic national symbols, the National Emblem and the National Flag. The new visual interpretation of the shield brings a more contemporary look and a more substantial meaning.
Additionally, we needed to find a way to separate the National Football Federation's brand from the National Team’s. Sounds pretty obvious; still, for some reason, no one thought about it that way in the past 30+ years.
What was previously known as the “Fede”, “Fedefut” or “Fedefútbol” became Federación Costarricense de Fútbol or FCRF. The name change came with new typography and a more consistent visual structure that can stand on its own, or share the spotlight with the National Team's crest.
Bocanegra has given us the opportunity to learn more not just about coffee but also about our capacities and how to leverage them, it has also granted us some good old and always welcome confidence of what we can achieve as a team. We can’t still call ourselves coffee connoisseurs but now we can certainly differentiate an extraordinary coffee from a regular one… not just by its packaging. Take a sip and enjoy.
ART DIRECTION
Alfredo Enciso, Matti Vandersee & Marcelo Jiménez
BRANDING
Matti Vandersee, Jorge Espinoza & Marcelo Jiménez
MOTION DESIGN
Alejandro Royo
VIDEO
Esteban Quesada, Jose Díaz & Andrés Cervilla
COPY
Bruno Campos
ART DIRECTION
Alfredo Enciso, Matti Vandersee & Marcelo Jiménez
BRANDING
Matti Vandersee, Jorge Espinoza & Marcelo Jiménez
MOTION DESIGN
Alejandro Royo
VIDEO
Esteban Quesada, Jose Díaz & Andrés Cervilla
COPY
Bruno Campos
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
Bo ROOSEVELT, SJO
11501 COSTA RICA
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO