A scoop of sensations

WHAT WE DID

WHAT WE DID

WHAT WE DID

WHAT WE DID

WHAT WE DID

THE BRIEF

Is it possible to modernize our brand to create a more contemporary image, without sacrificing its local and artisanal charm?

THE IDEA

As ice cream melts, it forms swirling trails that can wind around various surfaces, whether it's a cone, your hand, or even your arm while you wait patiently the launch of GTA 6.

THE BRIEF

Is it possible to modernize our brand to create a more contemporary image, without sacrificing its local and artisanal charm?

THE IDEA

As ice cream melts, it forms swirling trails that can wind around various surfaces, whether it's a cone, your hand, or even your arm while you wait patiently the launch of GTA 6.

THE BRIEF

Is it possible to modernize our brand to create a more contemporary image, without sacrificing its local and artisanal charm?

THE IDEA

As ice cream melts, it forms swirling trails that can wind around various surfaces, whether it's a cone, your hand, or even your arm while you wait patiently the launch of GTA 6.

THE BRIEF

Is it possible to modernize our brand to create a more contemporary image, without sacrificing its local and artisanal charm?

THE IDEA

As ice cream melts, it forms swirling trails that can wind around various surfaces, whether it's a cone, your hand, or even your arm while you wait patiently the launch of GTA 6.

THE BRIEF

For more than 30 years, Sensación has been putting chocolate stains on kids' shirts, sweetening smiles, and weakening self-control gurus with its creamy and irresistible ice creams.

THE IDEA

Sweeter than the sugar cane fields surrounding the factory, the family-owned company went from a complete underdog to a household name, a growth that has left its competitors... cold. Like a mom who rushes in from the kitchen with ice cream when the festive atmosphere dwindles, Sensación decided it was time for a rebrand.