The Bahamian Club was created as an alternative to the limited offer of men’s swimwear. Current male alternatives focus their design on surfing and similar water sports, leaving non-surfers without an option and allowing TBC to hit the market with a fun and tasteful brand.
The logo, merges and synthesizes three of the most representative national symbols of the island, resulting in an eclectic, versatile and memorable brand which embodies the lifestyle of the bahamians.
Art Direction: Bruno Campos & Alfredo Enciso
Graphic Design and Pattern Design: Marcelo Jiménez